Schedule
Posting plan for the Sorority Row pop-up at University of Arizona — 100 pieces of content across Rush Week.
Total posts
100
Video + IG Story content
Video posts
50
TikTok / Reels content
IG Story posts
50
Instagram Stories
Active days
4
Thursday through Sunday
Thursday
Aug 27
Video posts
5
IG Story posts
5
Daily total10 posts
Friday
Aug 28
Video posts
20
IG Story posts
20
Daily total40 posts
Saturday morning
Aug 29
Video posts
10
IG Story posts
10
Daily total20 posts
Saturday evening
Aug 29
Video posts
10
IG Story posts
10
Daily total20 posts
Sunday morning
Aug 30
Video posts
5
IG Story posts
5
Daily total10 posts
Weekend at a glance
Content builds from Thursday’s soft kickoff into Friday’s main push, then rolls through Saturday morning and evening waves before Sunday’s final closing push. Creators will deliver 50 video posts and 50 IG Story posts in total — balanced across the four-day Rush Week window.