SEC //Overview
Live
Kotex
×
CRWD
Activation WeekendPhase 01 · Creator Recruitment
▸ Official Campaign Data Room

50 creators. One weekend. Kotex Rush Week Pop-Up on Sorority Row.

CRWD is deploying 50 vetted University of Arizona creators to the Kotex Rush Week Pop-Up on Sorority Row this weekend. Every creator posts from inside rush — this data room is where you review the roster, approve the content, and watch the posts go live.

View & approve the creatorsReview content

Program at a Glance

Scope locked with the Kotex team. These are commitments, not projections.

50
Creators deploying
Vetted, contracted, rights-cleared
1
Activation site
Sorority Row · University of Arizona
3 days
Activation window
Rush Week weekend, Tucson AZ
50
Content pieces
Reviewed and approved by Kotex

Roster Allocation

How the 50-creator roster is split across the Rush Week weekend.

Rush Week Chapters
48%
24
Chapter-embedded creators posting from inside rush
Pop-Up Hosts
20%
10
On-site all weekend at the Kotex booth
Campus Lifestyle
20%
10
Broader UofA audiences, day-in-the-life format
Amplifiers
12%
6
Higher-reach creators for launch-day spikes

Campaign Roadmap

The data room unlocks new modules as each phase activates — nothing shown before it's real.

  1. Program Design
    Complete

    Pop-up footprint on Sorority Row locked, creator brief and content pillars approved.

  2. Creator Recruitment
    In progress

    Sourcing and vetting 50 University of Arizona creators for Rush Week.

  3. Rush Week Pop-Up
    This weekend

    Creators on site at the Kotex pop-up on Sorority Row, capturing content live.

  4. Content Review
    Next

    Drafts land in the Content tab for Kotex approval before anything goes live.

  5. Live & Reporting
    Upcoming

    Approved posts go live, with views and engagement tracked per creator.